#84 marketing politics

I’ve been following the American Hilary-Obama ‘reality’ online show…occasionally.

Recently I saw a review on this book, ‘Greater Good: How Good Marketing Makes for Better Democracy’ by John Quelch and Kathleen Jocz. I’ve yet to lay my hands on the book though…

Marketing democracy? Americans have interesting ways of improving issues like voters apathy…or marketing the candidates…or fine tune the political process(?) and blah, blah, blah.

Another sophisticated gimmick for opportunists to make millions?! Corruption?

On the recent ‘Malaysian political tsunami’, the results surprised the UMNO candidates. The prime minister was taken aback…he thought he was doing ok until… Naturally the blame-game starts and makes demands…

Well, what do you reckon? Are voters dumb? Is there such thing as voter apathy? Complacency?